Marshall & Bruce Printing Co.

It’s all about them: One-to-one marketing.

julielunn — Thu, 29 Mar 2012 15:11:14 +0000

Marketing experts know that the more targeted the marketing effort, the more cost efficient. The ability to use information we know about a prospect or customer helps us to target our message specifically for them – almost like talking to a friend about a common interest.

Variable data printing offers the opportunity to target prospects and customers more effectively by using information you know about them to personalize your direct mail or other marketing materials. It can be as simple as personalizing a piece with a name. But it can be as “variable” as the data you have or can purchase about someone. Maybe you run a clothing boutique and have past purchase information. You might send a direct mail offering specific accessories based on past purchase behavior.

The process is straightforward. Variable data printing uses the information from a database to customize printed pieces based on the information associated with each individual in the file. The more information you have, the more personalized – and effective – your message can be.

Interested in a variable data campaign? Talk to the experts at Marshall & Bruce.

It’s GENUIS!

julielunn — Thu, 15 Dec 2011 14:48:46 +0000

The recent addition of a new Genius 52 UV offset press perfectly complements M&B’s existing presses. Small in comparison to the massive KBA Rapida 105, the Genius allows us to keep smaller digital jobs in house and provides a cost effective way to print shorter-run projects on a variety of substrates – from paper and board to plastics, PVC, styrene and more. Learn more in these two articles: Printing Impressions December and Printing Impressions March.

Me having fun, are you?

julielunn — Tue, 18 Oct 2011 13:56:41 +0000

Me Having Fun was formed by a group of printers, programmers and marketers in Nashville and Los Angeles.

We go wherever people are having fun and shoot videos, which are then used to create FlipBooks. You’ll see us at sporting events, tourist destinations, festivals and more. You can order your FlipBooks on the spot or buy a gift card that lets you upload your own video to our site at a later date.

Turn wedding invitations, baby’s first steps, company promotions and many types of sporting events into FlipBooks – they’re a fun and creative way to preserve your favorite memories. FlipBooks make great gifts, announcements and invitations.

Click here for more information.